EverBeautiful by Melody Lesser

Emily Riess

Do You Dress Like Your Teenage Daughter? Research Says Mothers’ Buying Habits are Influenced by Their Daughters, not the Other Way Around.

Emily and Victoria Riess with Sophie Coton

Do you buy the same beauty products and clothing as your teenage daughter or is she influenced by your buying habits? A new study from Temple University Fox School of Business indicates that teenage girls have a strong influence on the consumer buying habits of their moms, especially when it comes to purchases of clothing […] Read more…