Color Wow: Dark Roots Begone!
I like to wear my hair back, especially now that the weather is warmer – but, even though I colored my hair only a month ago, little grays are starting to appear at my temples and they are driving me crazy. I hate to color too often. It’s a pain. And it’s expensive. So yesterday morning I reached for the complimentary sample of Color Wow Root Cover Up that I’d received, brushed it on the offending grays and walked out of the house confident that my hair color was as fresh as if I’d just walked out of the salon. It took all of two minutes, if even that long, and even after a full day of running around followed by a full night’s sleep, there’s not a gray in sight. Wow!
Color Wow Root Cover Up is a mineral powder that thoroughly covers gray or dark re-growth. And it works. It comes in a handy and portable little compact and it couldn’t be easier to apply. Simply brush it onto dry, styled hair and you’re good to go.
I have dark brown hair and, when the grays peep through, they show up in stark contrast. But Color Wow took care of them in no time. Nice. Saves me time, money and the aggravation of trying to rearrange my schedule to fit in a hair appointment.
But here’s what distinguishes Color Wow from similar products on the market … Color Wow Root Cover Up will lighten dark roots without waxes, dyes or peroxide. Never before has dark re-growth been “lightened” without peroxide. This unique oil-based, non-waxy formula stays in place, creates multi-dimensional shine and looks completely natural. Cool!
Color Wow is available in four shades, each of which contains a number of colors and pigments to ensure natural blending with the tones in your own hair. And it’s free of dyes so it’s good for pregnant women.
I love it. Color Wow Root Cover Up, $34.50, is no muss, no fuss. And it’s one of a line of hair care products that includes:
- Color Security Shampoo, $22.oo
- Color Security Conditioner, $23.00
- Brass Banned Mousse, a color-correcting mousse available for either blonde or dark hair that helps keep your color pure and true,$24.00
- One Minute Transformation Styling Cream to transform dry, damaged-looking texture into liquidy-smooth, shiny hair instantly, $24.00
- Pop & Lock Crystallite Shellac. This glosser locks in moisture and creates a beautiful sheen. $18.00
Color Wow is available at Ulta.com and at Ulta stores nationwide and on QVC.
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