Breast Cancer Awareness Month is over but that doesn’t mean the fight for the cure has ended for the year. Ford Motor Company is a 16-year partner of Susan G. Komen for the Cure and has dedicated more than $105 million to the breast cancer cause. Their Warriors in Pink campaign is focused on encouraging everyone to join the fight against breast cancer by exercising preventative measures such as eating a healthy diet, implementing an exercise routine, conducting self breast exams. Plus, by purchasing Warriors in Pink gear, Ford provides 100 percent of net proceeds to Susan G. Komen for the Cure – all year long.
To highlight this campaign, Ford Warriors in Pink and NBC’s hit show The Biggest Loser have joined forces to show that the fight to get healthy and stay healthy requires the same Warrior spirit as the fight against breast cancer.
Tune in to the makeover episode which airs Tuesday, November 23rd at 8 P.M. ET to witness the strength of this relationship as both contestants and viewers alike rally for the cause – and an all-new 2011 Ford Edge!
In addition to the makeover episode, Biggest Loser’s all-star trainers Jillian Michaels and Bob Harper and show host Alison Sweeney do their part to sound the battle cry by appearing in a national PSA print and broadcast campaign.
Visit the Ford Warriors in Pink website to view the collection created for women, men and children and that features important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer: http://www.fordcares.com.
